Doc's Pharmacy is a family-owned, independent chain of pharmacies located in central Illinois. With 16 locations Doc's Pharmacy is dedicated to serving the communities that surround them. They pride themselves on having the most accessible pharmacists and attentive customer service. Doc's Pharmacy is proud to serve their customers' prescription and health care needs.
goal-breaking launch
Doc's Advantage, Doc's Pharmacy's loyalty program, had a goal-breaking launch! They generated over 18,000 members within the first few months from starting the program. markit worked with Doc's to create the program from scratch, from figuring out the offer and points structure to educating all 200 + employees on how to talk to customers about it.
Doc's has truly incorporated markit into their organization & allowed us the opportunity to be their marketing department. We have been held accountable for increasing sales, average ticket, launching & implementation of a loyalty program. When we encounter challenges & obstacles, we work together to overcome them which is exactly what we are looking for in a client.
It's our pleasure to have doc's as a client & we greatly appreciate the level to which they afford us to be their marketing department.
nickie froiland - owner, markitsales increase
markit was tasked to help add revenue to Doc's bi-annual Vitamin Sale. This was no small task as it's already a community favorite. We were up for the challenge and helped Doc's achieve more than a 25% increase in sales year over year. Through our strategy of enhanced media coverage, social media messaging, and in-store promotion, markit was able to assist in significant sales improvement.
identity
One of the first projects we took on was to update the Doc's Pharmacy logo and overall identity.
Their new look is bold and timeless; it has now been used throughout all marketing items.
social impact
markit sends out weekly eBlasts to 15,000 Doc's Advantage customers.
In addition, we manage their Facebook pages and quickly grew 'likes' by over 350%.
sales impact
With hard work and determination, together we achieved Doc's Pharmacy's average ticket and overall sales goals.
In addition, we have created a more loyal customer base for Doc's as well.